Context
WOOP is a delivery orchestration SaaS platform used by major retailers including Auchan, Decathlon, and Leroy Merlin. With a growing product and engineering team, the platform lacked a structured design foundation — leading to inconsistent UI, duplicated components, and slow delivery cycles. A scalable, governed Design System was urgently needed.
My Role
Lead Product Designer — sole owner of the Design System initiative. I drove strategy, architecture, documentation, and adoption across all product teams from inception to production.
Approach & Methods
- Architected a full Design System using Atomic Design principles — atoms, molecules, organisms, templates
- Defined and managed Design Tokens (color, typography, spacing, elevation) for consistent multi-platform theming
- Published comprehensive documentation on Zeroheight with governance rules and contribution guidelines
- Integrated AI tools (Figma AI, Figma Make, Figma First Draft, Claude, GPT) to accelerate design production and UX analysis
- Connected DataDog analytics for UX monitoring — built automated reporting dashboards for product insights
- Led co-design workshops and alignment sessions with product owners and engineers
- Defined WCAG AA/AAA accessibility standards across all components
Key Contributions
- Built 50+ reusable, accessible components with documented variants and usage rules
- Established design governance process — review cycles, contribution workflow, versioning
- Ran design system onboarding workshops for product and dev teams
- Shifted the design culture from ad-hoc UX to structured, scalable practices
Impact & Results
80%
User journeys aligned with the design system
40%
Reduction in duplicate UI components
25%
Faster front-end development
25%
Faster design production with AI-assisted workflows
10%
Faster back-end dev via clarified UX rules
<18 mo
80% design system adoption across product teams
Tools
Figma
Figma AI
Figma Make
Zeroheight
Design Tokens
Atomic Design
DataDog
Claude
GPT
Stark
Jira
Mockups and additional details available on request.